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Bulk email is when one email is sent to many recipients, often for direct email marketing campaigns. Learn about the advantages and disadvantages to bulk emailing.

Bulk email is when one email is sent to multiple recipients. The number of bulk email recipients per email can vary from the hundreds to thousands, to tens of thousands. Bulk emailing is generally used by companies to direct market services and goods to consumers.

EMAIL MARKETING, THE RIGHT WAY TO BOOST YOUR SALES Mailer is the right solution for all your bulk email marketing needs. It's a web based and user friendly Bulk Email Marketing Software integrated with our own dedicated bulk email SMTP servers to provide you the best in class bulk email marketing solution. Our Bulk email marketing software have features like automatic bounce email processing, advance email open / click reporting, Advanced HTML Email Editor, 100 of Free Build in Email templates, Email ID import facility from Excel, Powerful Bulk Email personalization, Free Image Storage, Spam Checker, advanced email list management, Bulk Email Campaign scheduling etc.


From years of experience in bulk email marketing, we learned that email marketing is a volume game and using bulk email for marketing is the most affordable and result oriented method. To get good result from your bulk email campaigns you need to do it continuously with a fixed interval and good contents. Can't expect an immediate respond from your first bulk email campaign, when it's a regular process people will keep you in mind and will revert back to you when they need your product or service. So bulk email marketing is a long lasting and affordable way to increase your sale or to create brand awareness.


Bulk email can be quick and easy to send, but it is only effective if a user receives and opens the email.
  • Requires a user to open an email in order to read it
  • Users may opt-out of receiving future emails
  • Spam filters may block or remove a bulk email from a user's inbox


Bulk email can be sent from a personal or business email account, or it may be sent using bulk email software or a third-party email service provider.
  • Personal email system
  • Bulk email software
  • Email service providers


Bulk email can be an effective method to mail a large set of recipients quickly and for a lower expense. when compared to traditional postal mail. These advantages must be weighed against the disadvantages of whether a recipient will open the email and continue to opt-in for future emails, or if a spam filter will block the bulk email from being delivered.


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